Essentials of Marketing Research ISE
Hair, Joseph / Celsi, Mary / Ortinau, David / Bush, Robert / Harrison, Dana E.
Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors' years of practical market research experience is evidenced thorough their treatment of qualitative research, to their coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques. This latest 6th edition...